As the variety and range of brands grew during the 1980s – which included the fun taste of Fiendish Feet – the growing needs for keeping trim became more evident. Less noticeable was the new requirement for a barcode on every pack. Now arriving on the breakfast table were Crunchy Nut, Fruit ‘n Fibre, Farmhouse Bran and Brancrunch. Your milk could have been poured from a new dumpy shape bottle with an advert on its side. And for those on-the-move moments, Jordans created the concept of a cereal bar.